How is Shopping Mall Location Selection and Location Analysis done?

The choice of location is of critical importance in terms of commercial activities of all enterprises. The business potential of the business is directly affected by the location in which it is located. When it comes to shopping mall, the choice of places becomes a much more important issue. Shopping mall location selection and location analysis does not only affect businesses. It also has significant consequences for city life.

Today, shopping malls are not just shopping malls. They are living spaces that meet all kinds of social, cultural, sporting needs of visitors. The success of a mall is directly related to the location in which it is located. Human mobility increases if the location analysis is performed correctly. Return on investment occurs in a shorter time. In this regard, the location of the shopping mall has a critical role in shopping mall projects as well as its physical properties.

Why Is Mall Location Selection Important?

As well as all over the world, our country shopping mall customers and investors attach great importance to the location. For investors, location features are important to the commercial potential of the mall. Shopping mall that does not have proper locations have low commercial potential. Even if there is a lot of construction space that can be used, they cannot realize their potential if the choice of location is wrong. Visitors' perspectives on location are also important in this context. For example, shopping mall where transportation facilities are limited do not see much reputation with visitors.

When the mall location selection and location analysis is performed correctly, the changes that the mall will create play an important role in the life of the city. Shopping mall, especially on weekends, whose visitor numbers have significantly increased, have become the pulse points of modern city life nowadays. Visitors' interest in products and services increases in shopping mall that serve in the right locations. Social and cultural events reach wider audiences. The efficiency and profitability levels of businesses and investors increase. But in order for them to happen, it is necessary to study many different criteria using scientific methods and objectively. Otherwise, unfortunately, shopping and competitive opportunities of shopping and competition of the shopping mall remain at a low level.

What Are the Proximity Featured in Mall Place Selection?

When we examine the location selection of shopping mall with high visitor numbers, we can easily see which proximity is the proximity of the shopping mall location selection. These proximity is important in the context of mall location selection and location analysis. Because shopping mall that reaches high visitor numbers are successful shopping mall when it comes to location selection. Thanks to these features, they provide useful data for location analysis. Commercial space development processes are closely related to location criteria. In some cases, the concept of the mall directly determines the location of the mall. In some cases, it is necessary to revise the concept of the shopping mall according to its location.

Toplu Taşıma

Whatever the concept, all shopping mall are in locations close to public transport provides a great advantage. Because public transport provides the flow of visitors to the mall from the most remote points of the city. Nowadays, no mall has the luxury of staying away from public transport facilities. Commercial potential of shopping mall in locations close to public transport increases. Commercial interactions become strong. Shopping mall that was built in ancient history and stayed away from public transport facilities over time is most likely to be at risk of closure. Therefore, proximity to public transport services is the first and most important criterion in the context of shopping mall location selection and location analysis.

Ofis ve İş Yerleri

The proximity of shopping mall to offices and workplaces positively affects the constant daily visitor numbers. Offices and workplaces where the heart of business life beats means a regular audience of visitors to shopping mall. In fact, the shift to a hybrid working model in the post-pandemic period has limited office and workplace use. However, shopping mall in locations close to offices and workplaces reach higher visitor numbers. Indeed, a large part of the mall visitors visit the mall to eat. Shopping mall dining places attract a large number of visitors from offices and workplaces. Therefore, proximity to offices and workplaces is another important criterion in the context of shopping mall location selection and location analysis.

Ulaşım Ağları

Transport networks are one of the issues that directly affect participation in trade and service activities that take place in the shopping mall. Shopping mall services at points close to the main axles are more advantageous in this regard. These shopping mall have the ability to deduct investment costs in a shorter period of time. Shopping mall with a sustainable investment model effectively use the benefits of transport networks. The fact that access to the mall, as well as the easy entrance and exit, also affects visitor traffic. Proximity to transport networks plays a decisive role not only for private vehicles, but also for pedestrian traffic. Proximity to intersections of transport networks is an important criterion in the context of shopping mall location selection and location analysis.

Çevre Yolları

Another important proximity to ring roads in the context of shopping mall location selection is also important. Because shopping mall with access from ring roads are more advantageous in terms of transportation. Proximity to ring roads is especially important for shopping mall that will be installed on city walls. Increased transportation distance to the mall does not always mean an increase in transportation time for it. As a matter of fact, visitors using ring roads can reach the mall in a short time from the most remote points of the city. Cost, effort and time factors directly affect the visitor density of shopping mall's.

Çevre Şehirler

The number of visitors of the shopping mall does not increase only with inner-city visitors. It also increases with visitors from outside the city. According to visitor analyses of the shopping mall, the strength of the location is not only effective on visitors from within the city. The shopping mall, established in points close to the surrounding cities, attract a large number of visitors from surrounding cities, especially on weekends.

What is Endeksa Expertise in the Field of Mall Location Selection and Location Analysis?

Choosing the optimal location for making a mall really requires serious expertise. Location technologies, which are gaining a rapid development momentum today, have increased the level of success in the selection of shopping mall locations. But the main success is possible with the use of these technologies by eager people. As Endeksa in terms of shopping mall location selection and location analysis, we offer the experience we have gained in the sector over many years to the applicant's service. When performing location analysis, we take into account all the criteria related to public transport, office and business places, transport networks, ring roads and surrounding cities.

When choosing the right place for shopping mall, it is necessary to evaluate all the criteria by scientific methods and objectively. However, when we look at the location features of shopping mall in our country, we see that many of them are problematic in many ways. Mall's that offer poor experiences to visitors, business owners and investors, unfortunately, have a low level of success. Endeksa expertise in shopping mall location selection and location analysis makes us stand out in the sector with the methods we use and the holistic approach we have.

As an Endeksa, we analyze all location data in the location analyses we do. We optimize this data with advanced data analysis methods and geographic information systems methods. Thanks to the special algorithms that we have developed within our own house, we find the most accurate locations. We make calculations of the number of visitors by region. We analyze category-based spending distributions. To date, we have created millions of forecast models by referencing locations whose location and turnover are specified. We have made turnover estimates for new locations. You can learn about all the services we provide on our https://www.endeksa.com/tr/hizmetler/lokasyon-analizi page. You can contact us for all the solutions you need for mall location selection and location analysis and other issues such as plot value calculation.

You can find our previous post at https://www.endeksa.com/tr/blog/yazi/tesis-degerleme-hakkinda-tum-detaylar link.