- May 4, 2021
- Reading time: 2 minutes
Index of Pedestrian Traffic and Commercial Potential Index
With the pandemic, all sectors are experiencing digital transformation. With all the advanced location analyses offered by Indexsa, competing brand positions, detailed demographic structure in the region, the number of e-commerce users on a regional basis can reach a lot of information, while Indexsa's With pedestrian traffic layer, it is possible to see the traffic intensity of streets and streets in all Turkey.
Aylin Daylan, Head of Marketing and Sales Group of Indexsa.com; “The pandemic has accelerated the use of digital technologies in many areas. With the development of technology, the use of new technologies was becoming more and more in our lives every day in many areas, with the pandemic this process accelerated even more. In particular, the retail sector was one of the sectors most affected by the pandemic. E-commerce usage has increased a lot and the importance of optimization in business processes has increased.”
Daylan stated that Index has a large number of digital-based solutions; “One of them is Location Analysis. Now companies open a store at a location and close if things go bad, instead of opening a store at a new location, determine the most appropriate location for their strategies with methods such as data analysis, machine learning and they can calculate the turnover potential in seconds. When examining the number of e-commerce users, ecommerce market volume and category-based expenditure distributions by region, service zones, digital marketing strategies and product according to expenditure data they have the opportunity to shape segment decisions accordingly. On the other hand, the distribution of consumption on the basis of the region and the traffic of streets and streets in Turkey with the layer of pedestrian traffic developed by the INDEXSA in cooperation with GSM operators they are able to reach its density. They can also see and analyse the Commercial Potential Index, which shows the commercial potential of the region, to cover Turkey, along the line or regionally,” he said.
Daylan; “Endeksa Catchment Analysis also analyzes the service area according to the transportation times and determine the diameter of the circle as 100, 200, 500 meters when planning the route; transportation by pedestrian, bicycle or vehicle they can choose the duration. They are also easily accessible to demographic structure, income level and consumption spending within the area they set.”