Proptechs Continue to Grow with New Initiatives Added to Ecosystem

Endeksa Co-Founder and General Manager Görkem Ögüt, Proptech startups from asset management to structure management practices, from co-working spaces on the commercial real estate side, accommodation noting that it provides a wide range of services to its applications, he said, “Although there has been a decrease in the amount of investment in Proptech in the world due to the pandemic in 2020, the amount of investment in 2021 is the first it was $7.1 billion in nine months. This figure was $13.9 billion in the whole of 2019, and in 2020 it was $5.8 billion due to the pandemic. 18% of the investment in 2021 was in early-stage startups. Investors rely on the Proptech field and expect high returns from this field. Proptechs continue to grow all over the world with new initiatives added to the ecosystem.”

Big data, artificial intelligence, augmented reality have settled at the center of our lives

Adding that Turkey Proptech market is a growing market, Ögüt said, “New players join the sector every year and we have caught a certain growth dynamic. Considering the size of the real estate market in our country, the population trend, the height of technology utilization rates and our competence to adapt quickly to new technologies, there is a huge potential There are. People had certain habits related to the trading processes of a valuable asset such as real estate. The digital revolution and the upward trend in the real estate market around the world have accelerated the breaking of this habit. Across the world, housing prices and rents are on the rise. The middle-class homeownership process is much more difficult than their parents are now. When we add to this development the inclusion of a generation of digital, entrepreneurial spirit high, uses technology in all areas of life, more questioning in their commercial activities in the housing market We can anticipate that the rise of Proptech will continue to increase. In today's world, big data, artificial intelligence, augmented reality, metaverse are at the heart of our lives.

Owning a home, investing in real estate is an important decision for everyone

There is a serious interest in smart systems in the world. In an environment where technology has entered our lives, Proptech stands out as an important category of opportunities in general. The important thing here is to understand the needs of the consumer and the sector correctly and to produce the most accurate solutions in line with these insights. With their reliable infrastructure, Proptechs make the industry more transparent and measurable. This situation of measurability also increases efficiency and quality in the sector. Owning a home, investing in real estate is an important decision for everyone. In the process of making this decision, people are studying regions, conducting price research, getting support from real estate professionals and people who trust their opinion. It's a grueling process. On the other hand, the person who is going to sell their home also makes an effort to find the right time and the right price. The real estate professional trying to connect the two sides in common interest spends some serious time in the persuasion process. Many times this time does not pay off either. Endeksa buyers and sellers together at the right price in seconds with its automatic valuation model. The other question that is on everyone's minds besides the price issue is how will I live/invest in a neighborhood? You resolve this question mark in minutes thanks to our regional reports. Lots of information such as the demographic structure of the region, distribution of socioeconomic status groups, social life, health and educational opportunities immediately come before you. In short, both buyer and seller meet in common benefit. Bringing the two sides together, the real estate agent can also offer an easy and quick solution, “he said.

The counsel continued his words as follows:

“As GYODER Real Estate Technologies and Entrepreneurship Committee, we have drawn up the Proptech map of Turkey. This map includes 20 categories, from building automation to classification sites, storage solutions and data analysis, as well as very valuable startups in these categories. It is very important for the real estate sector to be able to manage time, space and money. Proptech startups offer quick and easy solutions to problems that arise in terms of time and cost in general. It offers the possibility of measuring processes, easier management and development.

Startups have different growth strategies and investment processes. Making a general comment on investment and growth processes can be misleading. There are many Proptech startups growing by investment in Turkey. One of these initiatives is Endeksa. We joined iLab with the investment we received at the end of 2021. We continue to grow within iLAB, which leads the digitalization of Turkey with its investments.”

Öğüt, who also gives information about its goals, “We moved the Automated Valuation Model (AVM), which is an example in 5 countries in the world as an Endeksa, to Turkey. By developing our system focusing on real estate valuation, today we serve a wide range from e-commerce to public, retail sector to individual users and real estate consultants. We offer solutions to Turkey's leading companies with our location analysis and valuation solutions. Our goals in the coming period are to bring the Index to even more users and to offer our services in other countries, especially in Europe.”