Strategic Merger Between Emlakjet and Endeksa!

A New Era Begins in Turkey’s Proptech Landscape

Turkey’s leading online real estate marketplace, Emlakjet, and Endeksa, the sector’s reference point in AI-powered property valuation and market analytics, are merging under a single organizational structure. As part of the iLab Group, the two companies aim to accelerate growth in the real estate sector by combining their technology and data capabilities, delivering a more integrated, intelligent, and seamless experience for professionals and individual users alike.

Where Data Power Meets Marketplace Reach

This merger, which further strengthens both companies, creates a more transparent and integrated structure across the entire real estate journey—from analysis to buying and selling decisions—for real estate professionals, investors, and individual users.

Endeksa’s AI-driven valuation and market analysis capabilities will be integrated with Emlakjet’s strong user base and extensive network of real estate professionals. As a result, property search, valuation, and investment decision processes will be redefined under a single, unified structure.

Following the merger, Görkem Öğüt, Co-Founder and CEO of Endeksa, has been appointed CEO of the new organization. Commenting on the merger, Öğüt stated:

“We see this step as a major turning point that elevates the scale and standards of real estate technologies in Turkey. Our goal is clear: to combine Endeksa’s analytical intelligence with Emlakjet’s platform scale, strengthening a data-driven decision-making culture in the sector. We aim to make property search, valuation, and decision-making processes more predictable and more reliable. We are launching a new era in which real estate decisions in Turkey are shaped by data.”

Strategic Value and Long-Term Vision

Emlakjet and Endeksa will continue operating under the iLab umbrella while preserving their brand identities. With its vision of developing accessible, reliable, and transparent digital platforms centered on internet and technology, iLab considers this merger a natural extension of its long-term and sustainable value creation strategy for all stakeholders. Commenting on the merger, Arda Ayvaz, Strategy Director at iLab, said:

“This partnership is not merely a scale-driven move; it represents a strong positioning where data and marketplace power converge within the same structure. Through this merger, our goal at iLab is to develop more innovative and scalable solutions in Turkey’s proptech ecosystem, further strengthening our position in the sector. Leveraging the synergy between our two brands, we will introduce new products and services that deliver the most advanced and comprehensive property search experience in Turkey.”