- Mar 21, 2022
- Reading time: 2 minutes
Where E-Commerce Customer Audience Is Possible to Analyze Through Endeksa
With the impact of digitization and Covid-19, e-commerce is changing the rules of shopping, which is increasingly important in the global market. Companies that want to adapt to changing consumer behavior and buying trends have to develop new strategies to reach their customers. In Turkey, the number of customers of online shopping sites exceeds 40 million as of February 2022, while 64 percent of internet users shop online. The Endeksa offers a new service that can conduct market and regional analyses for corporate customers by considering this need and changing consumer behavior. Now with Endeksa, brands will be able to reach the number of e-commerce users on a regional basis, ecommerce market volume and category-based spending distributions.
Providing real estate valuation and location analysis with big data analysis and machine learning method, Indeksa e-commerce sector has new service to reach the right customer at the right time introduced. Görkem Öğüt, Founder Partner and General Manager of Endeksa.com, shared his views on the topic, according to the report “Digital Turkey February 2022”, the number of online shoppers in Turkey in the last 1 year is 3.6 million people have increased, reaching 40 million 840 thousand people. By the end of 2022 these figures will increase further. Every industry has to quickly digitalize and keep up with this new world. Thanks to our newly developed analysis system as Endeksa, the real estate market in the region, as well as all economic indicators will be examined with Endeksa.”
The ecommerce customer audience in the region will now have an important place in the real estate sector, adding that “In addition to the value of housing, land and commercial real estate on a regional basis with Endeksa, you can also achieve economic indicators such as demographic structure, living spaces, consumption spending in the region. Thanks to our new feature, it will easily examine where the e-commerce customer audience is, the number of e-commerce users, ecommerce market volume and category-based spending distributions and according to the need you will be able to buy or sell real estate. You can also shape your service regions, digital marketing strategies and product segment decisions based on spending data.”